JUST HOW
DISCOVERABLE
IS YOUR BRAND?

Today’s search isn’t happening on just Google.

It’s happening on TikTok, Reddit, YouTube, Instagram, Discord - and through AI/LLM platforms trained on everything, not only your website.

Search Everywhere™ helps you strategise, improve, and ultimately measure  how your brand shows up where it matters most: across platforms, content types, and algorithms that are being leveraged by your audiences.

Learn where you appear on platforms your users are now searching...

WHAT IS SEARCH EVERYWHERE™

Search Everywhere™ is an innovative framework for brand discovery.

It’s our strategic response to how today’s audiences search and discover brands - across platforms, apps, and algorithms, not just Google.

Designed for the AI era, it aligns your brand with visibility in social search, platform-native results, and multi-channel moments of intent.

Engineer Discovery.

Social platforms are the new search engines.

Audiences now explore, ask, and compare across TikTok, Reddit, YouTube, and Instagram... not just Google.

To engineer discovery, you need to understand where your audience is searching and how to show up in the formats they engage with most.

This means building content tailored to platform-native behaviour, placing your brand in real moments of discovery, not just traditional search.

This starts by understanding how 'discoverable' you already are!

Train AI/LLM for further discoverability and visibility.

AI tools like ChatGPT, Perplexity and Google’s AI Overviews are rewriting how people find and trust brands.

We even have a future with AI Mode, which will be a personalised search experience, specific to your individual users.

Search Everywhere™ helps you earn mentions in the content these tools are going to look to learn from in creating these truly personalised experiences.

TikTok videos, Reddit posts, tutorials, and YouTube explainer videos, these are all destinations that AI/LLM models can lean on to understand the needs of your audience members specifically.

So, it will become essential that your brand shows up in answers and summaries. Search Everywhere is how you can feed the machine the right signals... making sure your brand is part of the conversation.

Be the answer... Everywhere.

Today’s most discoverable brands create content that travels.

They are the brands showing up across platforms and inside search results, snippets, and AI outputs.

Search Everywhere™ turns high-performing social content into signals that boost visibility across SEO, social, and AI search alike.

Don’t just chase rankings — become the answer, wherever your audience asks the question.

This will allow you to dominate the search landscape and demand attention from your audiences - no matter where they search.

GET YOUR BRAND'S
DISCOVERABILITY SCORECARD

Understand how discoverable your brand is, using LIVE data from the SERP.

We’ll show you how discoverable your brand really is on TikTok - we're looking to add other platforms for analysis in the coming weeks.

We'll tell you what the landscape looks like, give you a discoverability score and an insights report.

Then? We're on-hand to deliver tailored tips to boost your authority across today’s most influential discovery channels.

Thank you! Your submission has been received!

You will receive your discoverability report via email - this can take between 5-30 mins.
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You'll see where you are winning - or where you are invisible.

WHAT WE LOOK AT

Today, discoverability is shaped by what shows up in search - not just Google, but TikTok, YouTube, Reddit, and beyond.

These are the core elements we analyse to assess your brand’s visibility in modern search.

50

Platform SERP Results

We assess the top 50 ranking  posts from your chosen platform, for your chosen topic - the most visible content in real search results*.  

Currently, our analysis focuses on TikTok.

We're working to include additional platforms like YouTube, Reddit, and AI Search, in the near future.


*Current analysis is based on the United Kingdom SERP.

Want another region?
Email us.

100%

Human & AI Signal Match

We blend machine intelligence with human insight to identify brand mentions across TikTok search results - even when those mentions aren’t exact matches.

Our AI (Robbie) surfaces partial references, slang, misspellings, and creator shoutouts, while human review ensures those signals are truly relevant.

This hybrid approach helps uncover nuanced mentions that pure keyword tracking would miss, giving you a deeper, more accurate picture of your real discoverability.

0-10

Visibility Scoring

Your score reflects how easily your brand is discovered within the search results for your chosen topic.

We don’t just measure whether your name appears - we assess how often, how prominently, and how early in the SERP it shows up.

A score of 10 means your brand is deeply embedded in the conversation. A lower score signals opportunity: a space where you could (and should) be more discoverable.

Your score reflects how discoverable your brand is in relation to the conversation you want to own - from 0 to 10.

As we add more platforms, we will also cross-reference visibility.

So, if you have content that appears across a Google SERP, AI search, and YouTube (for example) - you can see understand what this means for discoverability.

🤔
READY TO SEE HOW DISCOVERABLE YOUR BRAND (REALLY) IS?

Most brands are missing from modern search journeys.
We're on a mission to change that.

Connecting brands with communities that Search Everywhere™

Get your free Discoverability Report and understand just how
discoverable your brand really is.

Get your 'Discoverability Report'

FAQ QUESTIONS

Got a question we haven't answered below?

Reach out to ashley@wearedeviation.co.uk and we will get back to you as soon as possible.

What is a 'Discoverability Scorecard Report'?

The Discoverability Scorecard Report shows how easily people can find your brand in TikTok search - for the things you want to be known for.

It’s built to answer one key question: “Are we showing up where it counts?”

Whether you're launching a product, owning a trend, or trying to outpace competitors, the scorecard gives you a clear snapshot of where your brand stands in the conversation you decide to asses — and what to do next to improve it, with the support of Deviation | The Search Everywhere Agency if desired.

I’s not just data. It’s direction.

Do I need to be running PPC and/or SEO for this effort to work?

Not at all! You don’t need to be running PPC or SEO for this to work.

Your brand can show up in TikTok’s search results organically, especially if users are already mentioning you in content related to your category or niche. The Discoverability Report picks up on that kind of organic traction.

That said, if you are investing in paid social, PPC, or SEO, the report becomes even more valuable, helping you understand whether your efforts are driving visibility within TikTok’s search functionality.

It acts as a bridge between performance marketing and real user discovery, showing how your brand surfaces in cultural and search-driven conversations.

Is Search Everywhere™ only for TikTok?

Not at all — Search Everywhere™ goes far beyond TikTok.

The framework is designed for multi-platform discoverability across YouTube, Reddit, Pinterest, other social-platforms, and even emerging AI-native environments.

That said, our current discoverabilty report feature focuses exclusively on TikTok — the most active platform for social-search-based discovery right now.

More platforms are coming soon, so stay tuned.

What does a 'Discoverability Report' Include.

A Discoverability Report measures how visible your brand is in TikTok’s search ecosystem -  for a key discovery pillar topic that matters to you and your audience.

You tell us the key topic you want to be known for, and we analyse the top-ranking TikTok posts to see how often (and how prominently) your brand appears in that space.

The report includes:

- A visibility score out of 10
- A breakdown of brand mentions and match strength
- A narrative insight summary with recommendations to improve discoverability

It’s a fast, strategic pulse check - ideal for brands looking to understand social-led search and the search everywhere™ conversation around their brand.

Will this spam my inbox?

No spam! We just want to send you your discoverability scorecard...

We may ask for a follow-up call, If we think your brand would be an awesome fit for Deviation and Search Everywhere™.

But, don't worry, by requesting a discoverability report you are not subscribing to a newsletter.

Who is behind #SearchEverywhere™?

Search Everywhere™ is powered by the team at Deviation | The Search Everywhere Agency.

We'll be blunt... we are experts in modern discoverability / search marketing strategy for brands that want to be seen across every platform their audiences now search upon.

How long does it take to receive the report?

Reports are typically delivered within 10–15 minutes of submission.

We generate your results in real-time using live SERP data, so you get a fast, accurate snapshot of your brand’s visibility.

Is there a cost association with a Discoverability Report?

For now, our Discoverability Report is free while in early access.

Discoverability Report Vs Social Listening?

Traditional tools track brand mentions in content.

Our reports track how your brand ranks in actual search results - the stuff users see when they're actively looking.

It’s a search-first, visibility-focused approach built for the way people discover today.

What is a 'Discoverability Scorecard Report'?

The Discoverability Scorecard Report shows how easily people can find your brand in TikTok search - for the things you want to be known for.

It’s built to answer one key question: “Are we showing up where it counts?”

Whether you're launching a product, owning a trend, or trying to outpace competitors, the scorecard gives you a clear snapshot of where your brand stands in the conversation you decide to asses — and what to do next to improve it, with the support of Deviation | The Search Everywhere Agency if desired.

I’s not just data. It’s direction.

🤔

Ready to see how discoverable your brand
(REALLY) is?